Did you want to invite you to learn new scary skills? Ultra events It offers everyday people the opportunity to enroll for eight weeks of free training to read the box, MMA, or stand-up comedy-and then perform its new skill on a large internship for a charming event, up to 1,000 people.
Ultra Events has one day of users: participants will register for eight weeks of free training to prepare them for their final event, where this boxing match, MMA struggle or stand-up comedy performances. After being eight weeks upstairs, the participants are asked to commit to at least 10 tickets to friends and family to come out and watch their event live.
The company based in the UK started in 2009 with an ultra white collar in Derby in the UK as their first event. Fast move forward for ten years and Ultra Events have entered the world of electronic trading and for the first time sold online tickets through their Octuber 2019 website. Ashley Gordon, Ultra Events technical operations, helped them establish a WOO store. As a self -taught developer who learned WooCommerce for fun a few years ago, he enjoyed his simplicity and his own knowledge.
Initially, about six months before the first sale on their website, Ultra Events launched its invasion of online sales using EventBrite. However, their service was insufficient and costly. Switching to Woo allowed them to significantly improve and customize the space. “With the help of various plugins like Ticker, we were able to get up quickly and run quite,” says Ashley. “It was a sliding scale move, starting with our smaller events and testing before everything moves.”
Their business today was a huge year-on-year sales growth, including tripping their sales after Covii-19, and saw up to 60 orders per second during the maximum sales period. One overview of the percentage of tickets is sold through their Woo Store.
Industrial sectors: Events, sport
Key products: Wooocommerce
Key results:
- The landing sees the two -digit sales growth.
- Increased sales of 500% in four years.
- During the period of top events, it processes up to 60 orders per second.
- He gained more than 37 million GBP for charity.
Other products used:
The sale of Ultra Events has grown considerably that they launched their online store in 2019. After the Pandemie Covvi-19 disrupted the personal industry, which caused their sale to be immersed, the Ultra Events bounced back back with flying colors. Their sales almost tripled between 2020 and 2023 and then doubled the following year. In 2024, their sale jumped again and marked an impressive 500% jump from their predandemic beginnings.
Although tickets to their events are sold in a sense, because participants are responsible for selling tickets, Ashley says ultra marketing focus on growing registrations for the program itself and supports participants during these eight weeks with top promoting the program across their social media channels and using Google advertising to grow. In addition, they preferred a user experience by ensuring that visitors to their website could easily find event tickets and make a purchase without friction.
According to Ashley, the reason for the growth is largely due to this emphasis on the customer’s experience. It also attributes their increase in events across their three brands. Since 2022 they have added more than 350 other events. They also increased their ante by becoming certified ISO to ensure that they follow a number of strict standards on all their events. Ultra Events is one of the few companies in the UK that is certified.
Today, during a period of top events, Ultra will see up to 60 orders per second. It is a huge act, but the affected operation does not come without its own challenges. To alleviate part of the tribes on their website during these highest times, they have recently introduced a virtual waiting room system that allows up to 20 users per minute to a web to a maximum of 250 sessions. The introduction of this limit is mutually advantageous: it maintains low ultra costs and ensures that the charges for user experience may not suffer. When trying to make a purchase rather than with a slow site or server errors, customers enter the tail with a position number and an estimated waiting time. Bonus: Ultra gives the opportunity to consider the market to take a captured audience when they were.
“The size of the user base and community means that no matter what project you are working on, it is likely that there is someone else who has done it. If you need help to build your projects, it’s very easy to find. ” – Ashley Gordon
Ashley describes himself as “team woo”. Since no other electronic trading platform has learned the use of WooCommerce since he learned WooCommerce. “Some new project I work on is my first idea:” Can I achieve this with WordPress and WooCommerce? “”
One of the largest positives in the development with WOO is the built -in community that is ready to enter and support each other.
“The size of the user base and community means that no matter what project you are working on, it is likely that there is someone else who has done it. If you need help in building your projects, it is very easy to find, ”says Ashley.
Success for them looks like a continuation of their business and inventive to their programs. It also means that their customers get a smart day through the program and their friends and family can easily buy tickets. “All of this is made possible because of WordPress and WooCommerce, which cause life as a developer so easy and offered great support,” he says.
To date, the Ultra Events started in 2009, they have gained more than 37 million GBPs for charity.
Ultra Events prefer charity gifts and use them as a pillar in its business model. In fact, they use their gifts as a key indicator for their success and growth.
Charity fundraising is part of the participant of Agrementa committed to the program registration. In addition to promoting ticket sales during eighteen journeys, participants are also requested for fundraise for charity of their choice.
Ultra Events currently operates events in the UK and since 2023 Canada – but have big plans to start new markets and other cities in the future. Their current plans for expansion include the US and Australia. “We are taking these steps to really decompose on international level,” says Ashley.
They just started selling tickets for their new events in Canada, currently in English, but they will look at the offer for Canadian French as a translation. In 2023, they hosted their first Canadian event in Calgary and expanded to 15 Canadian cities, who operated more than 30 events in the year.
ASY continues to develop its Woo store, planning to launch a multisite solution adapted to their international audience. This plan would mean individual pages for each currency we offer: GBP, CAD, USD and EUR.
They developed the second edition of their ticket platform. According to Ashley, the main difference is their dependence on third -party plugins and a lot of their own development work. For example, they prepared all their own sellers, suppliers, fees and statistics using tailor -made solutions.
For Ultra Events and Woo, the future is customary.
“I love Woo and WordPress.” I think it’s great and really evolved. “ – Ashley Gordon
Sydney is a social media manager (her colleagues could even say a witch of social media) and the respected curator GIF in Woo. When Shen does not create joyful content, she likes to spend time with his rescue PPS and a monthly shine as a keyboardist and singer in a rock band.