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It is for entrepreneurs to come up with a great idea, unfortunate, easy part. Even after you had your moment Lightbulb, they conducted a market survey and created a business plan, you still have to figure out how to attract your first habits.
The hard reality is that an amazing idea is not amazing if you don’t have a way to get it in front of people. This is called a “cold start problem” – a challenge of building dynamics when a store, product, or platform does not have the initial base of the user or activity. It is especially a report for companies that rely on network effects – I mean Airbnb or Ebay – where the value of the product or service increases, as more people use it.
Although the problem with a cold start can be extremely complex for double -sided platforms, it is something every entrepreneur should think of.
Related: step by step guide to finding your niche and target market
Build at least a viable product (MVP)
Counseling, which will I find that sharing My Lyself again and again? Build MVP.
I borrowed the idea of MVP from the leader of the idea of Eric Ries, which defines this term as a version of a new product that allows the team to gather Maxim love for verified customer learning in other words is the purpose of testing the idea at minimal costs that causes responsibility from the target audience.
Once you create your MVP, this is the best way to get traction. Even if you get only a few people visiting your site, some are likely to become users. These users will provide valuable information: How are they active? Do they constantly use the product for a long time? If not, why?
The great thing about MVPS is that they are quickly building and providing a lot of basic data. But even better, building cheap, imperfect versions gives founders a chance to try their hands in all kinds of new skills they need to grow business like design. Without the press, how to correct it for the first time, you will have a chance to experience, collect feedback and improve, so every future version is much better.
Another hard truth: If you are not lucky with your MVP, you probably won’t even be with a more chatted version. Before I landed on Jotform, in a company company I have been running in the last two decades, I had a lot of startup ideas. But if after six months of attempt it didn’t take it? With other ideas and I would start it in the garbage and started something else.
Build on a hot market
Timing is your everything and the success of the startup often depends on it. Take Instagram, for example: released in 2010, capitalized on improved photo dripping iPhone 4 and growing addiction to immediate photo sharing. Unlike the debut of Google Glass 2013: Wearable technology has not become a mainstream, and many have seen the idea of attaching the computer to the face as scary and dystopic. While other factors contributed to Glass failure, the main problem was the lack of the market that at that time for this product for this product.
Building on a hot market will strengthen the chances of attracting users. Right now AI is everywhere and people are actively trying to accept AI products and services. Paying almost trends outside the country: I launched Jotform in the middle of an increase in interest in online products, partially manage the impressive debut of Gmail.
Race, starting on such a market, also comes with a risk. Competition can be stiff, so you must have a proposal to one value to excel. There is also a risk of market saturation. However, none of these things is a circuit breaker, but Google entered the ring forms shortly after I started Jotform, and we survived. The key is to create an excellent product that people still decide to use in the face of alternatives. After all, if many similar products have roughly similar features, but none of them took off, it means that no one is doing that well.
Related: 8 winning strategies for success on the hyper-competing market
Learn to love rule 50/50
One principle I live is called the 50/50 rule, which dictates that startups spend half the time to develop products and the other half of marketing. As a developer, it was a painful revelation because I preferred to concentrate on the construction itself. But if the idea is a product plus marketing, you absolutely cannot neglect a variable.
The attraction and transformation of users can be done by targeted marketing that holds your familiar target audience, their pain points, what messages resonate with them and how to reach them. At Jotform, we have had a lot of success to address users through blogs that we strategically publish on platforms that they often visit. Feedback is your best friend – there is no better way to learn where to successfully implement the 50/50 rule than to communicate with the people you want to use your product.
Towing and maintaining users requires strategic thinking: Create MVP to test your idea, start a market that is mature with opportunities and iteers based on the real world feedback. Timing, persistence and adaptability are crucial. Although your first attempt has not fled, it is a steppe stone to find something that works.
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