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When was the last time the electronic trade brand showed that the PSH codes to which they supply their products? Did it force you to trust more? Startups often focus on typical trustworthy signals such as customer reviews and SSL safety badges (SSL certificates) to hand over potential customers to which it can be trusted – but this will not be enough in the overcrowded market.
Customers today have plenty of options and startups should use creative messages to signal confidence.
Related: Your customers will not trust you unless you receive these 5 strategies
Why creativity in the area of ​​confidence building
Online shoppers expected usual trusted badges and recurring promises of free revenues or fast transport. In such an environment, acting and forcing customers that you are not just about communicating something else; It is a offer of something real that sparks curiosity.
You probably compare with established brands in your space. They would have to do such imaginative things, but you have to not only attract attention, but also to plant confidence seeds. This is where creative tactics will help you shine and engage in the emotional aspects of consumer decisions.
Startups often invest heavily in advertising and attract traffic on their home pages, but cannot convert a significant part of this operation. A large contributing factor in this is the lack of confidence in the otherwise unknown trigger. Thus, persuading customers that they can be trustworthy is not only important for generating income, but also to ensure that advertising budgets are not unnecessary.
You can use unusual trusted signals
1. A large number associated with your customers/products:
If you are a startup that has been sold on a mark of the number of customers, do not hesitate and publicly publish this number. It’s the most important thing you could view. When I joined the start of fashion electronic trading as a manager, I realized that the company’s website had a high level of immediate abandonment (ie a substantial part of our customers would visit our homepage, but never took into account every page behind the home page). Our social media ads are amazing, but this spring lady meant that our return on advertising was very low.
I quickly realized that it was because of lack of trust. Sure, we have shown our extremely favorable Facebook and Google reviews, but like all our competitors. What made us excel is very few fashion startups in India can say that it served 100,000 customers. This is a big number and a huge flex – if so many people trust us, why can’t a new potential customer can’t? We also supplied our product to more than 3,500 cities. We have changed our design homepage and sending products on products to build these statistics ahead and center. Behold and behold, our level of immediate abandon has dropped significantly.
You may have sold 100,000 customers so far, so you do not want to display the number of customers. In such boxes you can be more creative and focus on the number of units you sold; This may be interesting if every product you are selling comes with multiple units. For example, if you sell Peir companies that come in five packages, then you can indicate that you have put 100,000 real Peir soc on the feet of people. If you are selling a liquid product, the volume sold may be more interesting than the number of customers. Your creativity is your best friend in this context.
Related: Why is trust a new marketing currency
2. Real -time statistics
It is more common to display real -time statistics (such as the number of customers who viewed the web); However, you can still use this data displaying principle in real time with a more creative number. Maybe you are roasted that this month sold 2,437 bags-for it does not show it in real time on your product sites? This will help customers to see an active commitment and strengthen that your company is active, prosperous and dequest.
Another metric that you can use in such a context is a postal code. This will help illustrate the width of your operations. Cherry at the top would be a small map or a list showing every rental you sent and helped serve as a lively indicator of your range. This not only helps to spark curiosity (“Hey, someone in my city has this item!”), But also suggests that others trust your brand enough to place orders.
Integrate confidence signals into product messages
You have identified a specific metrics to help your customers trust your brand and product, you should use these metrics on more surfaces and contact points of customers. Your product should be above all. You could have a rotating banner with the last zip code or cities you sent, or an interactive infographic that regularly updates with total sales or metrics of production.
In addition to the products of the products, there are several other critical touch points of the cash register, pages/emails after purchasing and your newsletter. Take every opportunity to emphasize your key metrics of trust. An example of an eye -catching confirmation e -mail can be: “Thank you for your trust – this month we have already delivered 5,000 orders as planned!”
Related: This way you get new customers to trust you immediately
Pitfalls and proven procedures
First, it is important that you do not invent any statistics. This is a way to destroy your reputation if it is discovered. This will also not help you build the right culture among your employed.
Another aspect to remember is not to overload your customers with too much statistics. Determine that one or two key figures that you believe are moving the needle and only these ads.
Finally, if possible, communication of these confidence signals with humor, but not undermine your credibility with too unusual tactics.
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