Last summer, the Paris Olympic Games supplied gold for NBC, generated a huge rating and provided more advertisers than Rio 2016 and Tokyo up to 2020 Tokyo. According to NBC, digital advertising from the Paris games has more than doubled from Tokyo and set a record maximum for the NBCuniversal.
Comcast NBCuniveSal Anddede, who wants to maintain victory and agreement on the International Olympic Committee (IOC), which will maintain the Olympics on NBC and Peacock by 2036. Reporter role.)
The agreement ensures the rights of broadcasting and streaming for winter games 2034 in Salt Lake City and the Summer Olympics 2036. Agrement extends the existing NBC contract, which will take place by 2032, when the games will take place in Brisbane, Australia.
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Competition Chairman and CEO wrote Brian Roberts in the prepared persecution: “It is an honor to bring us the full power of our company’s expertise in creating and distributing the content associated with the Americans, and also to start providing even more innovative technological support and solutions IOC ()”
A price tag of $ 3 billion “underlines the growing importance of living events for media companies – including streaming giants such as Asflix – which are increasingly attracted to a massive audience and advertising opportunities such as programming,” wrote Bruce Gil in Quartz. As we are seen in the NFL games, the NBA and the very Hydyp Jake Paul/Mike Tyson Fight, TV networks and streamers spend millions on ensuring the rights to broadcast new subscribers from advertising.
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